Collection and Use of Personal Information
Personal information is data that can be used to identify or contact a single person.
Here are some examples of the types of personal information Prime Priority may collect and how we may use it:
What personal information we collect
When you create an account, apply for commercial credit, purchase products at an Prime Priority, connect to our services, contact us including by social media or participate in an online survey, we may collect a variety of information, including your name, mailing address, phone number, email address, contact preferences, device identifiers, IP address, location information, credit card information and profile information where the contact is via social media.
Prime Priority may collect the information you provide about those people such as name, mailing address, email address, and phone number. Prime Priority will use such information to fulfill your requests, provide the relevant product or service, or for anti-fraud purposes.
How we use your personal information
The personal information we collect allows us to keep you posted on Prime Priority’s latest product and service announcements, and upcoming events. If you don’t want to be on our mailing list, you can opt-out anytime by updating your preferences.
We also use personal information to help us create, develop, operate, deliver, and improve our products, services, content and advertising, and for loss prevention and anti-fraud purposes. We may also use your personal information for account and network security purposes, including in order protecting our products and services for the benefit of all our users. Where we use your information for anti-fraud purposes it arises from the conduct of an online transaction with us. We limit our uses of data for anti-fraud purposes to those which are strictly necessary and within our assessed legitimate interests to protect our customers and our services. For certain online transactions we may also validate the information provided by you with publicly accessible sources.
We may use your personal information, including date of birth, to verify identity, assist with identification of users, and to determine appropriate services. For example, we may use date of birth to determine the age of Prime Priority ID account holders.
From time to time, we may use your personal information to send important notices, such as communications about purchases and changes to our terms, conditions, and policies. Because this information is important to your interaction with Prime Priority, you may not opt out of receiving these communications.
We may also use personal information for internal purposes such as auditing, data analysis, and research to improve Prime Priority’s products, services, and customer communications.
If you enter into a sweepstake or similar promotion we may use the information you provide to administer those programs.
If you apply for a position at Prime Priority or we receive your information in connection with a potential role at Prime Priority, we may use your information to evaluate your candidacy and to contact you. If you are a candidate, you will receive more information about how Prime Priority handles candidate personal information at the time of application.
Source of your personal information where they are not collected from you
We may have received your personal information from other persons if that person has shared their content with you using Prime Priority products or applications. We may also validate the information provided by you when creating personal account with a third party for security and fraud prevention purposes.
If you are a potential candidate for employment with Prime Priority, we may have received your personal information from third parties such as recruiters or external websites. We will use the personal information we receive to contact you about a potential opportunity or in evaluating your candidacy. If you did not provide us your personal information directly, we will inform you of the source when we first contact you regarding your candidacy. For research and development purposes, we may use datasets such as those that contain images, voices or other data that could be associated with an identifiable person. When acquiring such datasets, we do so in accordance with applicable law in the jurisdiction in which the dataset is hosted. When using such datasets for research and development, we do not attempt to re-identify individuals who may appear therein.
Collection and Use of Non-Personal Information
We also collect data in a form that does not, on its own, permit direct association with any specific individual. We may collect, use, transfer, and disclose non-personal information for any purpose. The following are some examples of non-personal information that we collect and how we may use it:
We may collect information such as occupation, language, zip code, area code, unique device identifier, referrer URL, location, and the time zone where an Prime Priority product is used so that we can better understand customer behavior and improve our products, services, and advertising.
We may collect and store details of how you use our services, including search queries. This information may be used to improve the relevancy of results provided by our services. Except in limited instances to ensure quality of our services over the Internet, such information will not be associated with your IP address.
With your explicit consent, we may collect data about how you use your device and applications in order to help app developers improve their apps.
If we do combine non-personal information with personal information the combined information will be treated as personal information for as long as it remains combined.
Cookies and Other Technologies
Ads that are delivered by Prime Priority’s advertising platform may appear in Google, Facebook or any other platform. If you do not wish to receive ads targeted to your interests from Prime Priority’s advertising platform, you can choose to enable Limit Ad Tracking, which will opt your Prime Priority ID out of receiving such ads regardless of what device you are using. If you enable Limit Ad Tracking on your mobile device, third-party apps cannot use the Advertising Identifier, a non-personal device identifier, to serve you targeted ads. You may still see ads based on context like your search query or the channel you are reading. In third-party apps, you may see ads based on other information.
If you want to disable cookies and you’re using the web browser, go to web browsers’ preferences and then to the privacy pane to manage your preferences. On your Prime Priority mobile device, go to Settings, then Safari, scroll down to the Privacy & Security section, and tap on “Block Cookies” to manage your preferences. For other browsers, check with your provider to find out how to disable cookies. Please note that certain features of the Prime Priority website will not be available once cookies are disabled.
As is true of most internet services, we gather some information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type and language, Internet service provider (ISP), referring and exit websites and applications, operating system, date/time stamp, and clickstream data. We use this information to understand and analyze trends, to administer the site, to learn about user behavior on the site, to improve our product and services, and to gather demographic information about our user base as a whole. Prime Priority may use this information in our marketing and advertising services.
In some of our email messages, we use a “click-through URL” linked to content on the Prime Priority website. When customers click one of these URLs, they pass through a separate web server before arriving at the destination page on our website. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked in this way, you should not click text or graphic links in the email messages. Pixel tags enable us to send email messages in a format customers can read, and they tell us whether mail has been opened. We may use this information to reduce or eliminate messages sent to customers.
Disclosure to Third Parties
At times Prime Priority may provide third parties with certain personal information to provide or improve our products and services, including to deliver products at your request, or to help Prime Priority market to consumers. When we do, we require those third parties to handle it in accordance with relevant laws. Prime Priority does not sell personal information, and personal information will never be shared with third parties for their marketing purposes. For example, when you purchase and activate your iPhone, you authorize Prime Priority and your carrier to exchange the information you provide during the activation process to carry out service, including information about your device. If you are approved for service, your account will be governed by Prime Priority and your carrier’s respective privacy policies.
Prime Priority shares personal information with companies who provide services such as information processing, extending credit, fulfilling customer orders, delivering products to you, managing and enhancing customer data, providing customer service, assessing your interest in our products and services, and conducting customer research or satisfaction surveys. These companies are obligated to protect your information and may be located wherever Prime Priority operates.
It may be necessary − by law, legal process, litigation, and/or requests from public and governmental authorities within or outside your country of residence − for Prime Priority to disclose your personal information. We may also disclose information about you if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate. We may also disclose information about you, but only where there is a lawful basis for doing so, if we determine that disclosure is reasonably necessary to enforce our terms and conditions or protect our operations or users. This could include providing information to public or governmental authorities. Additionally, in the event of a reorganization, merger, or sale we may transfer any and all personal information we collect to the relevant third party.
Protection of Personal Information
Prime Priority takes the security of your personal information very seriously. Prime Priority online services such as the Prime Priority Online Store protect your personal information during transit using encryption such as Transport Layer Security (TLS). When your personal data is stored by Prime Priority, we use computer systems with limited access housed in facilities using physical security measures.
The Existence of Automated Decision-Making, Including Profiling
Prime Priority does not take any decisions involving the use of algorithms or profiling that significantly affect you.
Integrity and Retention of Personal Information
Your Privacy Rights
You can help ensure that your contact information and preferences are accurate, complete, and up to date by signing in to your Prime Priority ID account page. For other personal information we hold, we will provide you with access (including a copy) for any purpose including to request that we correct the data if it is inaccurate or delete the data if Prime Priority is not required to retain it by law or for legitimate business purposes.
We may decline to process requests that are frivolous/vexatious, jeopardize the privacy of others, are extremely impractical, or for which access is not otherwise required by local law. We may also decline aspects of deletion or access requests if we believe doing so would undermine our legitimate use of data for anti-fraud and security purposes as described earlier.
Third‑Party Sites and Services
Prime Priority websites, products, applications, and services may contain links to third-party websites, products, and services. Our products and services may also use or offer products or services from third parties.
Information collected by third parties, which may include such things as location data or contact details, is governed by their privacy practices. We encourage you to learn about the privacy practices of those third parties.